Improving UI to help users reach their goal.

EXPLORATION: Warby Parker (concept & not affiliated with company)
MY ROLE: UX/UI Design
PROCESS: User Research, Prototype, User Test
TOOLS: Sketch & Principle
PROJECT TIME: 5 days

RESEARCH:
I researched Warby Parker app, and collected data from user interviews, user research and competitive analysis.

USER PROBLEM:
Users were not able to view multiple products and styles at once.

SOLUTION:
To solve these issues, I added a new category into the main navigation for users to view all of the products from any page: glasses, sunglasses, and collections. I also added a filter option, plus — I designed another way to view products by offering a 2x2 view style for users who want to view more glasses faster. Minor design ideations were made, and more user tests done to verify. Users could now easily navigate to see more products with one click.

· Ability to view ALL products.
· Option to view products with a 2x2 view.